Most review card “failures” aren’t product issues. They’re placement issues.
The biggest mistakes:
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Putting the card where customers don’t pause
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Hiding the google review stand behind clutter
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Using weak wording that feels needy
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Asking for “5 stars” instead of inviting honest feedback
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Treating the card as a campaign instead of a permanent system
Restaurants often make one specific mistake: they place review cards for restaurants on tables but never make them visible. If the card is flat, low-contrast, or buried under menus, it becomes invisible.
The best setups are obvious, clean, and always available. Review cards should feel normal — like part of the business, not a temporary marketing trick.
